Sports PR Summit Collaborates with Watson Creative Launching Newly Redesigned Website

PORTLAND, OR (November 5, 2014) – The Sports PR Summit (@SportsPRSummit) has launched a newly redesigned official website with the help of brand design firm Watson Creative (@WatsonCreative). The website will feature the most up to date schedule of topics and panel discussions for the annual Sports PR Summit, held in New York City each May. The Sports PR Summit will also collaborate with academic partner Marist College Center for Sports Communication (@SportsComMarist) to bring a voice to the website via industry experts who will author blogs about timely sports PR topics. Voices authoring columns for the Sports PR Summit blog will include sports PR executives, media members and athletes.

The Sports PR Summit is an annual, invite-only event that brings together senior PR executives from the pro and collegiate sports ranks as well as from top sports corporations for panel discussions and valuable networking opportunities. Prominent media members and athletes share candid insights about the best ways for PR executives to work most effectively with them. The event allows for all attendees to leave with a better understanding of the evolving communications issues and challenges in the sports industry.

Noteworthy panelists and featured speakers at the Sports PR Summit have included ESPN reporter Jeremy Schaap, Sports Illustrated Executive Editor and Senior Writer Jon Wertheim, USA Today Sports Editor Mary Byrne, ESPN & CNN columnist and reporter LZ Granderson, NBA Senior Vice President Communications Mike Bass, MLB VP Communications Matt Bourne, MLS Executive VP Communications Dan Courtemanche and NCAA Managing Director of External Affairs Erik Christianson.

Sports PR Summit presenting sponsor TigerLogic’s Postano® Platform (@Postano) has created a customized “Postano”  for the new website to aggregate all of the social media conversation around the hashtag #SportsPRSummit. Testimonials from senior executives who have attended the Sports PR Summit will also be featured prominently on the website. The new website delivers a clean, clear, responsive design. “This will enable the Sports PR Summit to keep the conversation going with its followers throughout the year,” said Watson Creative CEO Matt Watson. “The new site now looks and feels as premium as the event itself.”

About Sports PR Summit: The Sports PR Summit is an annual invite-only event that brings together senior PR executives from the pro and collegiate sports ranks as well as from top sports corporations for panel discussions and valuable networking opportunities at the one-of-a-kind MLB Fan Cave in New York City. Prominent media members and athletes share candid insights about the best ways for PR executives to work most effectively with them. The event allows for all attendees to leave with a better understanding of the evolving communications issues and challenges in the sports industry. Learn more about the Sports PR Summit at www.sportsprsummit.com. Follow the Sports PR Summit on Twitter and Instagram @SportsPRSummit. Follow the Sports PR Summit on Facebook at www.facebook.com/SportsPRSummit.

Media Contacts:
Brian Berger, Sports PR Summit
503.701.2215
brian@brianbergerpr.com

ABOUT WATSON CREATIVE

Watson Creative is a team of industry leading creatives and business savvy entrepreneurs focused on sport, design and marketing. The driving force behind the company is founder Matt Watson who earned his stripes by working over 11 years at NIKE.

PRO TEAMS: Matt currently works with over 20 professional teams. Watson Creative designs their fan engagement campaigns, portals, and other various touch points – often increasing team revenue by $1M per game, and in one case, he increased social fan base by over 4000% in three months. His clients include the San Francisco 49ers, Denver Broncos, Portland Timbers, Seattle Sounders, Detroit Pistons, Boston Bruins, among many others. His design solutions have changed the way teams do business, engage fans, and generate new revenue streams.

PRO ATHLETES: Another silo within WATSON CREATIVE, Matt works one-on-one with a number of high-profile athletes, helping them build their own personal brand during their professional career and beyond. Athletes working with Matt include Ahman Green, Jason Dufner, Adrian Peterson, Camelo Anthony, Chris Paul, Russell Westbrook, Blake Griffin to name a few.

NIKE: Matt also maintains close ties with NIKE, working with their science and technology department to develop innovative solutions for athletes. Watson also works on product and campaigns across the U.S. including a recent city-wide take over in NYC.  Lastly, matt is a design partner for Nike’s most coveted division, Brand Jordan.

WATSON CREATIVE
240 N Broadway, Suite 116
Portland, OR 97227
800 280 3057
Design@WatsonCreative.com
www.WatsonCreative.com

Media Contacts:
John Heitkemper, Watson Creative
503 703 1911
john@mediacabin.com