The Value of Visual Inspiration: Jeremy Lin, Marcus Mariota and Army-Navy
December 17, 2014
By Joe Favorito (@JoeFav) The Cynopsis sports media conference in early December reminded us again how powerful storytelling; especially paired to compelling images can be. The ability to effectively communicate a message and build awareness through multiple forms of media; written, visual, spoken is what sets endorsers, brands, teams, leagues apart in the cluttered […]
Conveying Your Message – The Importance of Brand Journalism
December 16, 2014
By Mark Eber (@markeber) – President and Partner, IMRE Everyone is a “journalist” now. What we traditionally consider journalists – the tireless, fact-checking, truth-gatherers from years ago – no longer applies in the current digital landscape. Anyone with a phone, a platform, and even just an opinion can write and talk about news, current events – and […]
Lessons From a Lifer at ESPN PR…..
November 23, 2014
By Joe Favorito (@JoeFav) When we were lucky enough to be asked to update our text “Sports Publicity” in 2013, we called on several of those in the media industry who have been around the evolving world of communications for a while, and asked them what they have seen in terms of changes and how they […]
Sports PR In the Age of Transparency
November 14, 2014
by Bill Sanders (@BillSanders) As we all know, we are in a time of tremendous transition in the world of PR. Smart phones, social media and 24/7 news cycles have completely upended the PR world as we once knew it. So in an environment that I like to call “The Age of Transparency”, the role […]
The Most Loyal of Fans; The Military, Start To Get Their Due
November 11, 2014
By Joe Favorito (@JoeFav) The “Salute To Service” initiative the NFL staged this week, along with all the efforts that MLB put on in and around the World Series and NASCAR and others have done is beyond praise for the men and women who not only do so much to keep us safe, but who […]
Welcome to the new Sports PR Summit website
November 4, 2014
Welcome to the newly redesigned official website of the Sports PR Summit. The team at Watson Creative did an outstanding job capturing the look and feel of our annual event in New York City and creating a hub for Sports PR executives to visit regularly. Our website will feature the latest news and images from the […]
Sports PR Summit Collaborates with Watson Creative Launching Newly Redesigned Website
November 3, 2014
PORTLAND, OR (November 5, 2014) – The Sports PR Summit (@SportsPRSummit) has launched a newly redesigned official website with the help of brand design firm Watson Creative (@WatsonCreative). The website will feature the most up to date schedule of topics and panel discussions for the annual Sports PR Summit, held in New York City each May. […]
Five tips to developing a good relationship with a team’s media/public relations staff
November 2, 2014
By Ric Bucher (@RicBucher, @EIOTR) BE INCLUSIVE: Let the staff know as early as you can the kind of story you’re working on, what kind of access you’re hoping to get and your deadline. The earlier you can alert them, the more flexibility they have in making it happen. You may not get exactly what […]
Brady and Facebook Winning Together
by Joe Favorito (@JoeFav) In the instant ROI world we live in today, it seems that Twitter is the instant news communication tool for many. It is simple, quick and easy to use, no hassle, and little detail. However for all its quick and easy effectiveness, Twitter also has its shortcomings. If you are following […]